Juan Rayos is a photographer and filmmaker living in Madrid who has made a variety of documentaries on a range of topics like creative processes, urban culture, self-discovery, and travel as the path to self-improvement. He has also worked as an advertising producer making spots for brands like Zara, adidas, Ecoalf, and McDonald’s, as well as for institutions like the Reina Sofía Museum and the Royal Spanish Academy.

Juan’s first feature-length documentary Endless Roads was broadcast in episodes on Vimeo and YouTube and racked up more than 11 million views and a Staff Pick. He followed it with Caballos Salvajes, Los primeros días, and La Sonrisa Verdadera, which was nominated at the Málaga Film Festival. He has also directed more experimental pieces and IN CINEMA, a series of video essays covering curious topics such as the use of circles, kisses, and pistols in the history of cinema.

The Art of Filming and Editing Documentaries